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Eric Kinoti
Eric Kinoti is a Kenyan entrepreneur of African descent born in Mombasa on 8 March 1984. Along with being the Founder and CEO of Shade systems EA.ltd, a million dollar enterprise that has a presence in over 6 countries, he is on the boards of several prominent East African companies. He has won several awards in East Africa and internationally. Has gained recognition of his entrepreneurial endeavours and is also a noted philanthropist. He is the Kenyan youth patron in the Kenyan chambers of commerce and received recognition as a youth entrepreneur from Kenyan president Uhuru Kenyatta. Apart from appearing in Forbes 40 Under 40 Most Promising African Entrepreneurs twice,In 2014 Kinoti was named in Forbes 30 Under 30 Most Promising African Entrepreneurs In the same year,he received SOMA Awards 2014 Most Influential SME Personality. ==Early life== After college Kinoti worked as a cashier in a hotel in Malindi and that's where his entrepreneurial journey truly began. Since he worked in the night shift,Kinoti spent his day time buying and distributing eggs around Malindi town. A few years later, he moved to Nairobi where he distributed milk to hotels in the city.〔 Kinoti, grew up in Meru, where he assisted his father in the shop as a cashier after school. Kinoti has conceded that, "I started Shade System Company aged 24 with only five employees and a seed capital of Sh60,000. I saw a business gap because this sector was predominantly controlled by non-Kenyans,’’〔 an attestation to his humble beginnings. However, his father, a shop owner, was determined on giving the young Kinoti the best education available.
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